Since the start of the pandemic, there has been one app that has taken over Social Media. Tiktok is the most downloaded app in the App store & despite being the new kid on the block, the Chinese company is breaking records that the incumbents could only dream of.
From launch to a billion users, Tiktok only took half the time that Facebook did to get there. It’s insane!
The company has proven that it can grab attention like no other social media company - But can it also win the advertising dollars that make Facebook and Instagram the 100 billion dollar behemoths they are today?
3 Ways Tiktok is Changing the Business Model in America:
Today, on Things Have Changed - we’re going to explore how TikTok has become the TV for Gen Z and as a result eating the rest of social media.